Retail

Real-time retail networks are the enablers of new and exciting ways of doing business. They enable retailers to understand customer’s purchase patterns regardless of the channel or store that she shops in. Real-time networks also allow retailers to keep track of store performance with an array of uses from loss prevention to alerts on out-of-stocks or late deliveries.

Network availability is critical in retail businesses, which rely on point of sale systems at retail outlets to execute and monitor transactions, track inventory, control pricing, and collect market intelligence. Any networking device failure, bringing down the secure connections through which retailers and customers exchange vital information could be disastrous. Application response times and network performance directly impact customer experience, productivity, and eventually the sales. It is of critical importance to ensure that network resources are dedicated to the tasks dealing with the consumer experience.

The Internet provides connectivity not only to the retailers, but also to hackers, who could use the medium for corporate espionage and identity theft. Security is thus a more critical issue than ever before. All consumers demand absolute safety and privacy, so security breaches can be damaging to both a company’s reputation and its top line.

Elina Networks ENPAQ series of products addresses these retail requirements, ensuring optimized application response times, privacy for sensitive financial and personal data, while ensuring application availability, as downtimes can mean lost revenue.

Elina solutions for retail deliver:

• Virtualized environment for applications with monitoring of critical application parameters
• Thin client support to minimize support
• Traffic prioritization and compression mechanism to extract maximum performance from the network
• Load balancing and application-layer traffic management to provide high availability and peak application performance
• VPNs to allow simple, secure, on-demand access to online systems for stores, remote workers and partners
• Robust attack protection to prevent denial of service (DoS), virus and worm attacks
• Remote management for avoiding costly on-site troubleshooting by a technician.